Our Website Privacy Policy

At M² Chartered Accountants, protecting and respecting your privacy is one of our key commitments.

This website privacy policy explains when and why we collect personal information. It explains how we use it, the conditions under which we may disclose it to others and how we keep it safe and secure. It also highlights your rights and choices in relation to your information.

If you have any questions regarding this policy and our privacy practices, please email: gdpr@m2accountants.co.uk.
If you prefer, by writing to:
Information Controller, M² Chartered Accountants, Arden House, Arden Grove, Harpenden, Hertfordshire, AL5 4SL.
Alternatively, you can telephone: 01582 380838.

How do we collect information from you?

When you give us information directly

If you complete the form on the Contact Us page.

When you visit our website

Like many other companies, collect some anonymous data when you visit our website:

  • Technical information about the type of device you are using, the IP address, browser system used to connect to our website;

  • Information about your visit to the website, for example about the pages you visit and how you arrived at our website (referral sources);

We use this information to collect and respond to your specific query or to improve the website and services we offer.

When you become a client

When you become a client, in order for us to conduct our services on your behalf, there may be other forms of Personal Information required. Click here for a specific Privacy Notice for our Existing Clients.

Information types collected from you

We collect the following personal information:

  • Your Name and Contact Details (including your email address and telephone number);

  • Information about your activities on our website and about the device used to access it. Eg. Your IP address and geographical location;

How and why is your information used?

We may use your information for a number of different purposes, which may include:

  • Providing you with the services or information you asked for;

  • Conducting analysis to better understand how we can improve our services or information;

How long is your information kept for?

We keep the information that we collect for no longer than is necessary.

Who has access to your information?

We do not sell or rent your information to 3rd parties.
We do not share your information with 3rd parties for marketing purposes.

Lawful Processing

Data protection law requires us to rely on one or more lawful grounds to process your personal information. We consider the following grounds to be relevant:

Specific Consent

Where you have provided specific consent to us using your personal information in a certain way, so as to respond to your specific query.

Legitimate Interests

We consider our legitimate interests to be running our website in the most professional way possible. For example to:

  • Understand how people use and interact with our website;

  • Determine the effectiveness of our services;

Your Rights

Under UK data protection law, you have certain rights over the personal information we hold about you.

Right of access

You have a right to request access to the personal information we hold about you. You also have the right to request a copy of the information we hold about you.

Right of erasure

You may ask us to delete some or all of your personal information.

Keeping your information safe

When you give us personal information, we take steps to ensure that the appropriate controls are in place to protect it.
Our SSL certificate protects data captured on our Contact Form. A lock icon will appear on many web browsers.

To verify our SSL details, click on the verification button in the Footer Section below.

Use of Cookies

Like many other websites, this website uses cookies. Cookies are small pieces of information sent by an organisation to your computer. They allow the website to recognise you when you visit. We use cookies to ensure that you get the best experience on our website. We do not share cookies with any third parties.

It is possible to switch off cookies within your browser preferences. The following cookies are in use on our website:

  • _ga    _gat   _gid
    Google Analytics: We use Google Analytics to monitor traffic levels, search queries and visits to this website. Google Analytics stores IP address anonymously on its servers in the US. Your IP address is not associated with any personally identifiable information. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.

  • cookieconsent_dismissed
    Cookie Control: We display an Information Bar at the foot of our website, explaining that we use Cookies. A cookie is set, when “OK” on the Cookie Control user interface is clicked, in order to remember your preference.

External Links

Our website may contain links to other websites run by other organisations. This policy applies only to our website. We encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy and practices of other websites, even if you access those using links from our website.

The owners of this website cannot guarantee or verify the contents of any linked website. Users should therefore note that they click on external links at their own risk. This website and its owners can not be held liable for any damages or implications caused by visiting any external links mentioned.

Changes to this policy

We will publish any changes we make to this policy on the website. If we make significant changes we will make this clear on the website.

This policy was last updated in June 2018